On this week in sales we’ll be looking at: 

  • Why Brands are Shifting From Digital To Human-To-Human 
  • How 58% Of Sales Reps Require Coaching To Sell In the Virtual Environment
  • Why google is capping their sales reps bonuses after they’ve been taking home over $1 million in a year in commissions.

And much more!

This Week In Sales hosts:


Advertisers: Now’s The Time To Reconnect With Consumers Through First-Party Data

Reality is setting in for advertisers as we draw closer to a cookieless world, with Google removing third-party cookies and its recent news that it doesn’t intend to build alternatives for individual tracking.’s Conversation Intelligence Platform Receives North America Customer Value Leadership Award from Frost & Sullivan 

Chorus recently released Momentum Insights, a first-of-its-kind, feature suite that enables users to monitor every interaction in a client relationship.

  • Understand the Relationships that Drive Revenue.
  • Forecast with Confidence. 
  • Pinpoint Actionable Opportunities. 
  • Conduct Smarter Pipeline Reviews

Amazon Could See Big Growth in B2B Sales, Analyst Says

Post estimates that the global addressable market for business-to-business e-commerce is $5.7 trillion in 2025, and expects Amazon’s share to be 1.5%, at $83 billion, leaving substantial upside potential.

$ 44.17 Billion Growth Expected in the Global SaaS Customer Relationship Management (CRM) Market 2021-2025 – Report

  • 14.1% growth in 2021 alone
  • 52% total growth will come from North America

Salesforce lays out its Cloud 3.0 strategy

A series of new features designed to support organizations of all sizes as they settle into a more permanent, digital-first work world.

  • A new architecture called Hyperforce, which enables all of its services to be deployed quickly in any public cloud.
  • Acquire Slack for $27.7 billion, which bring people together in a seamless manner to help business get done in the future.
  • Salesforce’s Meetings video meeting management system, which sits on top of any video call provider.
  • Salesforce has created is Pipeline Inspection, a data and analytics tool that uses AI “to tap into the deals that matter most for selling”
  • GDPR Compliant

New tech Start-up “Touch” ready to save salespeople half a billion hours of wasted time each year

according to research by Freshworks salespeople waste a combined 516 million hours navigating through clunky software forced upon them by management; causing $8.3 billion in lost productivity in the US alone.

“No matter what they tell you, the CRM wasn’t built for the salesperson,” Says Sachin Pabari, CEO of Touch. “The fact they sell directly to senior management, means they have to prioritise management features, which ends up in a slow and clunky product. We’ve turned this on its head, putting the salesperson back in control and focussing on perfecting only the tools they need to thrive.”

Touch works together with the CRM to give a salesperson a blazingly fast interface, while keeping all the data carefully inside the CRM for their managers.

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